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OF BCOM 6TH EDITION BY LEHMAN, DUFRENE
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Chapter 13—Preparing Résumés and Application Letters
TRUE/FALSE
1. A job applicant should complete an assessment
of the career field and the particular job before preparing a résumé.
2. Even though the majority of jobs are
advertised, networking is still the best resource for finding a job.
3. Networking both electronically and in person
is important to gaining job leads and career counseling.
4. On the initial scan, an employer typically
reads each résumé carefully, looking for reasons to pursue the applicant.
5. A career summary section on your résumé has
become a standard section in today’s information age.
6. Jobs included in the work experience section
of a résumé may be listed in chronological order or in order of job
relatedness.
7. Friends, relatives, and neighbors make good
job references because they know the candidate well and can personalize their
recommendations.
8. When preparing a scannable résumé, it is
advisable for the applicant to use creative formats that simulate catalogs or
newspaper columns to set the résumé apart visually from many others that will
be received.
9. A scannable résumé can be categorized and
ranked by the employer based on the number of key word matches found.
10. Portfolios are primarily used for job seekers who are writers or
artists.
11. Daphne is applying for a job as an interior designer and would
like to supplement her standard résumé with illustrations of projects she has
completed; she should prepare a professional portfolio.
12. La’Shon is hoping to obtain a job in broadcasting and plans to
send his résumé to a variety of media organizations. He should make his résumé
as convincing as possible but should not send a video to avoid possible
discrimination due to gender, ethnicity, or other characteristics.
13. Both paper and electronic résumés should be accompanied by an
application message or cover letter.
14. A letter of application should be biographical and trace the
accomplishments (education, jobs, etc.) of the applicant in chronological
order.
15. An effective résumé summarizes the career-related strengths and
weaknesses of the job applicant.
16. A one-page resume is usually sufficient for a person just
graduating from college.
MULTIPLE CHOICE
1. Completing a self-, career-, and job analysis
will assist you in the employment process by
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a.
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identifying your qualifications as
they relate to an employer's needs.
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b.
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ensuring that you have selected the
right career.
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c.
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comparing your qualifications to the
duties and responsibilities of the job you are seeking.
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d.
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achieving all of the above.
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2. Which of the following is NOT
one of the steps in the research phase of a job search?
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a.
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Gather relevant information for
decision-making.
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b.
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Prepare a company/job profile.
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c.
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Send application letters to
prospective employers.
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d.
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Identify key qualifications that
enhance your marketability.
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3. What is the best attitude to have regarding
finding a job?
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a.
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Finding a job is a process.
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b.
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Finding a job is a matter of luck.
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c.
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Finding a job is an event.
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d.
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Finding a job is not necessary; one
will come to you.
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4. Which of the following is the longest-used
method for locating a job?
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a.
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Electronic networks
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b.
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Monster.com
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c.
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Employment agencies and contractors
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d.
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Corporate websites
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5. Which of the following statements BEST
summarizes the role of online job searching?
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a.
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Job seekers in the current job market
can give up traditional means of searching for jobs and concentrate solely on
online job search techniques.
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b.
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Online employment search capabilities
extend the range of possibilities previously available to the job seeker.
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c.
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Online job searching is a trend that
can be expected to further lose popularity over time.
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d.
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Online job searching is important for
technical job seekers in computer-related fields, but not for mainstream job
seekers.
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6. Electronic job searches are popular with
human resource departments because
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a.
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the search costs are lower than
traditional methods.
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b.
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job candidates are more anonymous.
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c.
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jobs can be filled more quickly.
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d.
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interviews are unnecessary.
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7. Paul is using the Internet to locate job
opportunities. Which of the following will be the MOST effective
way to access information on available jobs through a Google search?
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a.
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Input the job title sought.
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b.
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Type in “job search.”
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c.
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Start with a wider job description
term, then narrow down.
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d.
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Avoid using other search engines.
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8. Which one of the following statements is FALSE
concerning a job objective?
|
a.
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A job objective helps the interviewer
determine if what you have to offer matches the job the company has to offer.
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b.
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A job objective should be specific to
one job.
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c.
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Some experts say that a job objective
may limit your job opportunities.
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d.
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A job objective should reveal your
career goal.
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9. Which of the following descriptions of duties
in the work experience section of a résumé is most effective?
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a.
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Responsible for all point-of-sale
floor displays.
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b.
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Set up floor displays.
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c.
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Created eye-catching floor displays
with minimal financial resources.
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d.
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My merchandising team constructed
point-of-sale floor displays.
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10. Including complete information about your references on a résumé
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a.
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is necessary, since employers check
references before scheduling interviews.
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|
b.
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is optional, since a list of
references can typically be provided after a successful interview.
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|
c.
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is inappropriate, because the list
takes up needed space.
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d.
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is illegal since contacting persons
for recommendations before an interview is an invasion of privacy.
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11. Which of the following is FALSE concerning the
chronological résumé?
|
a.
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It is the traditional organization
format for résumés.
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|
b.
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Reverse chronological order for dates
is typical in this type of résumé, although it is not always effective.
|
|
c.
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It is especially effective for
applicants who have gaps in employment or who have held various types of
jobs.
|
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d.
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It can emphasize either education or
experience.
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12. Adam is back in the job market after five years of employment at
his former company. What should he emphasize most in his résumé?
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a.
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His work experience
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b.
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His education
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c.
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His salary history
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d.
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His professional affiliations
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13. You are organizing your résumé for a highly competitive summer
internship with an accounting firm. You
believe your education is your strongest qualification because your work
experience has been seasonal jobs at minimum wage. You also believe that your
abilities, interests, and character are qualities that closely parallel the job
description supplied by the business. What type of résumé would be LEAST preferred
for conveying your strengths?
|
a.
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Chronological
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b.
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Functional
|
|
c.
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Chrono-functional
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d.
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All are equally preferred.
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14. An employer is likely to interpret a writing style or punctuation
error on your résumé or letter of application as an indication that
|
a.
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you pay little attention to detail and
do your work hastily.
|
|
b.
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you have shortcomings in basic
education.
|
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c.
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you lack pride or respect.
|
|
d.
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all of the above are true.
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15. To accommodate different employers’ preferences for the
presentation and delivery of résumés, a person should prepare
|
a.
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a paper résumé.
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b.
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an electronic résumé.
|
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c.
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a computer scannable résumé.
|
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d.
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all of the above.
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16. Chen is searching for a job and has prepared a thorough résumé
that includes the customary sections, plus information related to his volunteer
work and foreign travel. Including these "extras" has caused his
résumé to be two pages in length. What advice would you give him?
|
a.
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If including the extra information
will likely increase his chances of getting an interview, he should leave it
in, regardless of whether it takes two pages.
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b.
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He should cut enough information to
keep the résumé length to one page.
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c.
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He should leave the information in the
résumé; just change the margin and font so that it all fits on one page.
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d.
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Don't worry about length; it is
unimportant in résumé design.
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17. When formatting a scannable version of your résumé,
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a.
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italicize business, school and college
names.
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b.
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use shading to differentiate the
sections of the résumé.
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c.
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stay with a plain design with no
special formatting.
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d.
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keep white space to a minimum and a
small font to keep to one page.
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18. Which is true concerning the format for electronic résumés?
|
a.
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Some employers prefer that you send
your résumé as an inline document rather than an attachment.
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b.
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Unless a certain software format is
specified, it’s best to send the document as a plain text version.
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c.
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You should send yourself and a couple
of friends a copy of the résumé to see if it looks correct on different
computers.
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d.
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All are true.
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19. Katina is formatting a scannable version of her resume for her job
search. She should
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a.
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italicize business, school, and
college names.
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b.
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use bullets rather than headings to
differentiate the sections of the resume.
|
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c.
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stay with a plain design with no
special formatting.
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d.
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keep white space to a minimum to make
scanning simpler and less time consuming.
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20. Evan is preparing a vésumé for posting to YouTube. Which of the
following should he avoid in preparing
his video?
|
a.
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Keep the image steady by using a
camera tripod.
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|
b.
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Avoid light behind him that casts
shadows.
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c.
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Turn up the camera microphone for high
quality sound.
|
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d.
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Solicit the help of someone with film
experience.
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21. Alicia has developed a standard resume for her job search for a
technical writing position. Which of the following would be the MOST useful
additional tool for communicating her qualifications?
|
a.
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An e-portfolio
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|
b.
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A college transcript
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c.
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A video recording
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d.
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A personal brochure
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22. While e-portfolios and employment videos are helpful in
communicating a person’s qualifications and abilities, their use may also
|
a.
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enable the potential employer not to
stereotype.
|
|
b.
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eliminate potential illegal
discrimination.
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|
c.
|
encourage the potential employer to
focus on your physical characteristics.
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|
d.
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result in all of the above.
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23. Which of the following is the BEST suggestion for
preparing an employment video?
|
a.
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Avoid segments that reflect you in a
variety of activities.
|
|
b.
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Avoid talking about your skills.
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|
c.
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Do not advertise your employment video
to protect your privacy.
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d.
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Make sure the video has a professional
appearance that compliments you.
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24. A résumé summarizes information related to a job's requirements;
the application message
|
a.
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adds exact details needed for
processing payroll and benefits.
|
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b.
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summarizes how the company can benefit
the applicant.
|
|
c.
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should be omitted unless specifically
requested.
|
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d.
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interprets the résumé in terms of
employer benefits.
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25. A letter of application or application email message ideally
should be addressed to
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a.
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a specific individual.
|
|
b.
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the human resources department.
|
|
c.
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whom it may concern.
|
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d.
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the company.
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26. By sending unsolicited application letters,
|
a.
|
you decrease the possibility of
finding employers who have employment needs.
|
|
b.
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you save on your copying and postage
costs of job searching.
|
|
c.
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you alert employers to needs not previously
identified for someone with your abilities.
|
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d.
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you are able to be more specific in
the opening paragraph.
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27. The organizational plan for an application message is most like
that of a
|
a.
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routine news message to staff about a
company matter.
|
|
b.
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congratulatory message to a colleague
or customer.
|
|
c.
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request for colleagues to contribute
to a charity.
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d.
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good-news message to customers
concerning a price reduction.
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28. Which of the following would be the BEST opening
sentence for an application letter for a sales trainee job that was advertised
on a company website?
|
a.
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Your job posting for an entry-level
salesperson describes my background and education quite accurately.
|
|
b.
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I believe that my education (I majored
in marketing) and work experience (I worked as a sales clerk the last three
summers) come fairly close to the qualifications that you listed in your job
posting for a sporting goods salesperson.
|
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c.
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Please consider me a candidate for the
sales trainee position you posted on your career opportunities web page.
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d.
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After reading about the exciting
opportunity available at KayStar, I am determined to join this exciting team
and desire the chance to convince you that my educational background,
leadership abilities, and internship experience qualify me for a sales
position with your firm.
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29. Marisol wants to know the best way to let the recipient of her
application letter know that her résumé is included. Which of the following
would you advise?
|
a.
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All that is necessary is an enclosure
notation after the signature block.
|
|
b.
|
Include the following in the second
half of the letter: "The enclosed résumé details my responsibilities as
office manager at Carson Office Systems, a job that gave me the opportunity
to experience some of the situations you described in your ad."
|
|
c.
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Include the following sentence in the
opening paragraph: "A résumé is attached that fully details each
qualification I have acquired."
|
|
d.
|
Include as a final sentence: "See
the enclosed résumé for further details."
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30. Franz is sending a résumé to an advertising agency that has
advertised in his local newspaper for a copywriter. Which of the following
would make the best closing sentence for the application letter?
|
a.
|
"May I have an appointment with
you on March 8?"
|
|
b.
|
"I hope you will consider me for
the position of copywriter."
|
|
c.
|
"I would appreciate an
opportunity to discuss how I can benefit Acme Corporation in the copywriter
position."
|
|
d.
|
"You may call me at your earliest
convenience at 616-555-0485."
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31. Which of the following is the BEST way to respond in
your application letter to requested information related to salary expectation?
|
a.
|
I expect to make between $40,000 and
$45,000 due to my education and experience.
|
|
b.
|
At my interview, we can discuss salary
and other benefits.
|
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c.
|
While I am aware that the starting
salary for account auditors in the southwest region is $42,000, we can
discuss specifics concerning what my qualifications are worth to you at the
interview.
|
|
d.
|
As I have not yet held a full-time
position, I’m not sure what would be a fair salary.
|
32. Juanita is a new college graduate involved in the job search
process. What advice will you give her concerning the physical appearance of
résumés and accompanying application letters she will mail to potential
employers?
|
a.
|
Color and type of paper can vary
between the two documents.
|
|
b.
|
A one-page format is typically
recommended for both documents.
|
|
c.
|
Most employers will overlook slight
errors in punctuation, but spelling should be perfect.
|
|
d.
|
All of the above
|
SHORT ANSWER
1. List five sources for finding prospective
employers; give one advantage and one disadvantage of each source.
2. List three ways to organize a résumé and
describe when each résumé is appropriate.
3. Discuss five guidelines for producing a
résumé for posting to YouTube.
4. Describe three steps in the research phase of
a job search.
5. Describe the three versions of your resume
that you will need to accommodate various employers’ preferences for the
presentation and delivery.
CASE
1. Concise Language Adds Punch to a Resume
Interviewers quickly scan a resume in about 40 seconds to learn
about a job candidate’s skills, accomplishments, and attributes. Because
interviewers spend such a short time reading resumes, the writing must be
direct and simple. Victor, a recent college graduate, is applying for a job and
has written the following sentences in his résumé to describe his
accomplishments.
I was a receptionist at a doctor’s family medical practice.
My work included
taking appointments, filing charts, answering phones, and running errands.
I was a sales person
at a hardware store where I worked with selling windows, doors, tools and other
customer service.
I eventually became a
manager at the hardware store, ordering products and supplies, as well as
supervised five employees.
I spent two summers working at the university’s admission office,
showing prospective students the campus and answering phones and other clerical
duties.
I was a summer camp counselor with kids that have special needs.
My responsibilities included handling special activities and providing daily
assistance to kids as needed.
Required:
Rewrite Victor’s work experience section of his résumé so that it
is more effective.
2. Developing a Professional Profile
An increasing number of job applicants are developing an
electronic portfolio that is posted to the applicant’s personal website. Austin
McClain is a recent graduate with an M.P.A. degree in accounting. He needs to
write a professional profile for his electronic portfolio that highlights his
accomplishments that include the following:
Austin wants a job working with a large international accounting
firm as part of a first-year audit staff. He actually has auditing experience
resulting from a summer internship with a Dallas accounting firm. He knows how
to work with ERP systems, ACL, database, and spreadsheet software. Austin has
developed a fluency in Spanish which will be advantageous for working with
international clients. As a student, he has been active in Beta Alpha Psy, the
honorary accounting society, and several other organizations, where he held
leadership positions. He has developed strong skills in writing and speaking.
Required:
Write a professional profile for Austin McClain suitable for
posting to his electronic portfolio.
3. Providing Evidence of Qualifications
Jobs go to those who show that the skills and abilities they
possess meet the needs of a company.
Adequate details and support provide concrete evidence of skills. Revise
the following statements to provide evidence of qualifications through concrete,
specific details that show not just tell the audience about
skills. Invent additional details as
needed.
a. I am a problem solver
and can save the company money.
b. I am a leader who cares about those I lead and can lead, train,
and manage those I supervise.
c. I served as treasurer in my fraternity and showed
organizational and leadership skills.
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